This eye-catching 3D effect is achieved with a microstructured fresnel lens. The lens structure is embossed into the surface of a very thin transparent PET polymer film. The PET film is typically metallised and laminated onto paper or board where it adds a unique illusion of depth and movement. The lens effect can be combined with printed graphics to make logos and product art stand out.
The lenses are used on attention-grabbing packaging for liquors, champagnes, fragrances, cosmetics, and DVD media. Packaging integrating the lens effect has been shown to significantly increase sales.
The embossing into the PET film is done with microstructured rollers in a continuous high-throughput process.
Add the visual effect to bags, clothing accessories, and jewellery.
All samples come with a laminated information card.